adidas Originals and White Mountaineering on Shaping the Future of Sportswear

As almost all of you will be aware by now, adidas Originals unveiled its latest collaboration with Yosuke Aizawa's White Mountaineering brand last week. In spectacular fashion, at the 89th instalment of Pitti Uomo, the two brands put on an immersive and memorable production that capped to Florence's latest seasonal menswear gathering. Somewhere, amongst the strobe lighting, throbbing electronic soundtrack and assembled streetwear glitterati, was a smart, utilitarian collection of sportswear that...